Look at Smarthotel, for example, which was developed in a partnership arrangement with Tencent for WeChat, for instant in-app booking and priority promotion. Start with the mantra ‘anything is possible’ when it comes to WeChat! For Western brands, the scope of this vast app is often quite mind-blowing, especially as it’s possible to cooperate with platform owners, Tencent, to develop custom solutions that stand ahead of the crowd. This may mean creating several different target audiences for different elements of your campaign, and developing user personas for each so that you can create meaningful content, engagement strategies and tactics that will appeal to them. WeChat is vast and its eco-system is so technologically-advanced that it can be easy to get lost down a rabbit hole of quirky features or gimmicks and find that your messaging – and precious marketing budget – gets lost in the process! Begin by really learning about the system ( a Chinese marketing agency can help you to acquire this knowledge fast), and then spend time carefully pinpointing your target audience for your WeChat marketing campaign. So what can you do to create a successful WeChat marketing campaign on an app with such a huge audience – and equally intense competition from 2.5 million other brands? 1. But it goes far beyond basic messaging, with a huge raft of functionalities including shopping, gaming, services booking, payments, and integrated mini-programs.īrands tend to use mini-programs to integrate their commercial offer seamlessly for WeChat users and combine this with online advertising and other forms of digital marketing to drive traffic to their landing pages. WeChat is the largest messaging app in China with more than a billion users. Whether you’re new to the Chinese market or building your established Western brand in China, WeChat will invariably be an important channel for delivering your overall Chinese digital marketing strategy.
0 kommentar(er)
